The University of Souk Ahras DSpace repository
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ﻓﻌﺎﻟﻴﺔ اﻟﺘﺴﻮﻳﻖ اﻟﺸﺒﻜﻲ ﻓﻲ ﺗﻮزﻳﻊ اﻟﻤﻨﺘﺠﺎت دراﺳﺔ ﻣﻴﺪاﻧﻴﺔ ﻟﺸﺮﻛﺔ اورﻳﻔﻼم ﺑﻮﻻﻳﺔ ﺳﻮق أﻫﺮاس
(2017) زﺑﻴﺪة ﻣﻼﻳﻜﻴﺔ ; ﺷﺮﻳﻦ ﻛﺮﻳـﻤﻮ
This study aims to shed light on the problem of network marketing in the distribution of
products which is one of the modern methods of marketing. Oriflame is one of the companies
that introduced the latter, because the issue of product disposal has become one of the main
problems of the majority Productive institutions.
In order to address this problem and to confirm the validity of the hypotheses prepared in
advance, Oriflame was chosen as an office -Souk Ahras- for the field study as a network
marketing and was studied through a questionnaire to collect the necessary data from the
study sample.
دور ﻗﻨﻮات اﻟﺘﻮزﻳﻊ ﻓﻲ ﺗﺤﺴﻴﻦ اﻟﻘﺪرة اﻟﺘﻨﺎﻓﺴﻴﺔ ﻟﻠﻤﺆﺳﺴﺔ دراﺳﺔ ﺣﺎﻟﺔ ﻣﺆﺳﺴﺔ ﻣﻄﺎﺣﻦ اﻟﻬﻼل – ﺳﻮق أﻫﺮاس
(2017) أﺣﻤﺪ ﺳﺎﻟﻢ ﻣﺤﻤﻮد
The research aims to study the role of distribution channels for
improve the competitiveness of the company, such as this research interest
is based on a range of administrative levels, which are employees
from senior management and from the middle and management to the company
EL-Hilal mills, and represented the problem of research by trying
to study and analyze the extent of the contribution of the channels of
distribution to improve the competitiveness of the company, and the pursuit
research to achieve a certain number of cognitive and
practices based on key assumptions. The questionnaire was used
in data and information relating to research collection
having been distributed to a sample of 40 staff members of the
senior management, middle and executive
, perhaps the most important of which was for the data processing used
much of the presence of a statistically significant effect of the channels
distribution to improve the competitiveness of the mills company
EL-Hilal.
As part of this study, it was divided into two parts, the first
devoted to the theoretical aspects of the study of distribution channels and
competitiveness, while the second part in which the parameters
Theoretical arguments dropped on the EL-Hilal mills company.
أثر الاشهار الخارجي على الصورة الذهنية للزبون في عينة من الوكالات السياحية بوالية سوق أهراس
(2017) أسامة خدايجية ; مهدي سمارة
The purpose of this study was to highlight the role of external advertising in its
dimensions: mental and emotional, and its impact on the mental image of the customer, in its
three dimensions: the cognitive dimension, the behavioral dimension, the emotional
dimension. To achieve this goal, a study in the field was conducted on advertising banners of
the three tourism agencies active in the state of Souq Ahras: (Al-Sanabel Agency and Al-
Najah Agency and medjerda Agency). a questionnaire survey was designed for this purpose.
It was distributed to the sample of the study, which included the current customers of the
previously mentioned agencies, which consisted of 75 customers. The Spss19 program was
taken into account to realize the process of data entry and analysis, it was also used to build
theories and come up with results.
Finally, the study concluded that external advertising affects the mental image of a client in
all its dimensions: cognitive, behavioral and emotional, and the nature of this relationship is
somewhat weak.
الخطر الإقتصادي وتأثريه على مردودية المؤسسة الاقتصادية دراسةحالة المؤسسة المينائية لسكيكدة
(2017) خدجية زعلاني; شيماء لطرش
This study aims to identify the economic risk and its impact on port institution
friendly Skikda through the analysis and study of the financial statements of the institution.
Based on the descriptive and analytical approach based on a case study, we have
found that the institution recorded positive results during the study period. These
results indicate a strong effect between the independent variable which is economic risk and
the dependent variable which is profitability, when the economic institution to cope with the
operational risk, financial risk and bankruptcy risk and address them that go beyond
of the various obstacles posed by these risks which make the institution to achieve the high
favorable financial and economic due to thoughtful consideration thanks to good repositioning
financial, and in light of what we say that there is a direct relationship between risk
economic and profitability.
This is what was addressed in the study applied to treat users in the tools
financial analysis economic institution.
تقييم كفاءة إدارة رأس المال العامل وتأثيره على القرارات المالية دراسةحالة مطاحن بلغيث الكبرى بمداوروش
(2017) منال حمروني ; صالحي يمينة
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