The University of Souk Ahras DSpace repository
Home of the: research papers, communications, textbooks, books, chapters, Masters and PhD theses produced by the communities of researchers, lecturers and students affiliated with the University of Souk Ahras.
Communities in DSpace
Select a community to browse its collections.
Recent Submissions
محضر إجتماع مكتب المجلس العلمي للمعهد المنعقد بتاريخ 17 مارس 2024
(معهد العلوم الفلاحية والبيطرية -تاورة- سوق أهراس, 2024-03-17) نيابة ما بعد التدرج والبحث العلمي
أثرإدارة المعرفة على تفعيل التسويق الداخلي في الشركة الوطنية للتأمينات وكالة عنابة
(2017) زين الدين عمارة; عبد الرحمن غالي
Our research focuses on the impact of knowledge management on marketing
internally in the company, it is one of the vital marketing management subjects and
contemporaries, at this level,
it should be mentioned that the primary interest of marketing
internal in organizations is the improvement of the capacities and skills of the
staff, in order to assume their responsibility and provide quality services to customers.
This research also gave a comprehensive and well-detailed view of the theory of
knowledge management and its dimensions, as well as the dimensions of internal marketing.
The practical study focused on the SAA Annaba insurance sector where we used to
establish a questionnaire as a key tool to be able to collect data
with people working at this agency, in general the study was
mainly focused on the influence of knowledge management on internal marketing
at the appropriate agency level.
أﺛﺮاﻟﺘﻮزﻳﻊ ﻋﻠﻰ اﻷداء ا ﻟﺘﺴﻮﻳﻘﻲﻓﻲ اﻟﻤﺆﺳﺴﺔ دراﺳﺔﺣﺎﻟﺔ ﻣﻠﺒﻨﺔ ﺑﻬﻴﺠﻲ ﺑﻌﻴﻦ ﺳﻨﻮر ﺳﻮق أﻫﺮاس
(2017) أﻣﺒﺎرك ﺟﻤﺎل اﻟﺼﻐﻴﺮ ; إﺑﺮاﻫﻴﻢ ﻣﺼﻄﻔﻰﻣﺤﻤﺪ
Summary:
The study aims at identifying the effect of the distribution on the marketing
performance in the organization which is represented by a set of indicators
(market share, profitability, customer satisfaction). The sample was
represented by workers of Bahiji Hassan al-Din in Ain Senour market,
Using the questionnaire as a data collection tool, we distributed 20
questionnaires on the sample of the study. We used the descriptive
analytical method to test hypotheses using the statistical program (SPSS
22) and also Excel program due to the nature of Some questions.
This study found the importance of the elements of the marketing mix,
especially the distribution component, and the importance of the marketing
performance measured by the set of special indicators. We also found that
the distribution does not have a strong impact on the marketing
performance in the organization (dairy)
We have reached some suggestions, the most important of which is to
benefit from the experience of the institutions that preceded it in this field
of service, and try to compare its performance with the performance of this
institution to discover the strengths and weaknesses, and the reasons for
their success or failure to achieve the desired goals.
اثر الجماعات المرجعية على القرارات الشرائية للسلع المعمرة دراسةميدانية بوكالة رونو للسيارات بولاية سوق أهراس
(2017) نواري آمال; قنادزية دليلة
The current research examined concepts related to the nature of purchasing decisions,
its mechanisms of selection, and evaluation methods. The study depicted the types of
reference groups that affect the consumer's purchasing decision of goods at Renault Motor
Agency in the State of Souk Ahras, indicating the different factors that influence the
consumer's behavior and decision making.
The following investigation was based on a randomly selected sample of 40 individuals. The
results demonstrated that reference groups affect the consumer's decision when purchasing a
car, however, there arestatistical differences related to the degrees of impact of reference
groups on the consumer's purchasing decision.
.
تأثير الإعلان على سلوك المستهلك بوكالة تويوتا سوق أهراس
(2017) نادية سديرة ; كريمة قوادرية
The main objective of studying this topic is to provide a
theoretical framework identifies and defines the different concepts relating to
advertising and consumer behavior, it has been identified
as the various internal and external factors that affect it.
Additionally in the field study, it looks at the impact
of the Toyota advertising agency on the behavior of
consumers of souk_ahras. Where he was identified on the
consumer information, as well as knowledge of his
interaction with her, in addition to standing on the measure of
consumer affected by depending on the characteristics
personal, and the degree of consumer reaction to the agency
Toyota advertising vary depending on the advertising method used by, while
like television the most important means used to
follow the agency's announcements.