أثرإدارة المعرفة على تفعيل التسويق الداخلي في الشركة الوطنية للتأمينات وكالة عنابة
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Date
2017
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Abstract
Our research focuses on the impact of knowledge management on marketing
internally in the company, it is one of the vital marketing management subjects and
contemporaries, at this level,
it should be mentioned that the primary interest of marketing
internal in organizations is the improvement of the capacities and skills of the
staff, in order to assume their responsibility and provide quality services to customers.
This research also gave a comprehensive and well-detailed view of the theory of
knowledge management and its dimensions, as well as the dimensions of internal marketing.
The practical study focused on the SAA Annaba insurance sector where we used to
establish a questionnaire as a key tool to be able to collect data
with people working at this agency, in general the study was
mainly focused on the influence of knowledge management on internal marketing
at the appropriate agency level.