‫‬ ‫إعادة‬‫هندسة‬ ‫العمليات‬ ‫الإدارية‬ ‫و‬ ‫جودة‬ ‫الأداء‬ ‫التسويقي‬ ‬‬دراسة‬ ‫ميدانية‬ ‫في‬ ‫مؤسسة‬ ‫اتصاالت‬ ‫الجزائر‬ ‫فرع‬ ‫سوق‬ ‫أهراس‬ ‫‪

Abstract

This study aims to clarify the theoretical background related to the administrative processes re-engineering, marketing performance quality concepts and determining the nature of the relationship between them, applying on Algeria Telecom Corporation status - Souk Ahras branch, this is in light of the fact that re-engineering is considered an input to improve the marketing performance quality in the economic institutions in general and the study institution in particular. In order to achieve the research objectives, a descriptive analytical approach was adopted based on information collection on the theoretical side and using questionnaire as a data collection tool in the field, on a sample of 50 employees in the institution. Using the Statistical Package for the Social Sciences (SPSS) program, the collected data were processed and a number of conclusions were reached, where the most important of them was the existence of a strong positive relation between the study variables, As well as the presence of re-engineering impact on marketing performance in the organization, which requires the attention of the Algerian Telecom Corporation and its efforts to establish administrative processes re-engineering requirements and principles in order to improve marketing performance quality.