دور ﻗﻨﻮات اﻟﺘﻮزﻳﻊ ﻓﻲ ﺗﺤﺴﻴﻦ اﻟﻘﺪرة اﻟﺘﻨﺎﻓﺴﻴﺔ ﻟﻠﻤﺆﺳﺴﺔ دراﺳﺔ ﺣﺎﻟﺔ ﻣﺆﺳﺴﺔ ﻣﻄﺎﺣﻦ اﻟﻬﻼل – ﺳﻮق أﻫﺮاس
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Date
2017
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Abstract
The research aims to study the role of distribution channels for
improve the competitiveness of the company, such as this research interest
is based on a range of administrative levels, which are employees
from senior management and from the middle and management to the company
EL-Hilal mills, and represented the problem of research by trying
to study and analyze the extent of the contribution of the channels of
distribution to improve the competitiveness of the company, and the pursuit
research to achieve a certain number of cognitive and
practices based on key assumptions. The questionnaire was used
in data and information relating to research collection
having been distributed to a sample of 40 staff members of the
senior management, middle and executive
, perhaps the most important of which was for the data processing used
much of the presence of a statistically significant effect of the channels
distribution to improve the competitiveness of the mills company
EL-Hilal.
As part of this study, it was divided into two parts, the first
devoted to the theoretical aspects of the study of distribution channels and
competitiveness, while the second part in which the parameters
Theoretical arguments dropped on the EL-Hilal mills company.