تأثير الإعلان على سلوك المستهلك بوكالة تويوتا سوق أهراس
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Date
2017
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Abstract
The main objective of studying this topic is to provide a
theoretical framework identifies and defines the different concepts relating to
advertising and consumer behavior, it has been identified
as the various internal and external factors that affect it.
Additionally in the field study, it looks at the impact
of the Toyota advertising agency on the behavior of
consumers of souk_ahras. Where he was identified on the
consumer information, as well as knowledge of his
interaction with her, in addition to standing on the measure of
consumer affected by depending on the characteristics
personal, and the degree of consumer reaction to the agency
Toyota advertising vary depending on the advertising method used by, while
like television the most important means used to
follow the agency's announcements.