دور إدارة المواهب البشرية في تعزيز التفوق التنافسي دراسة حالة مؤسسة موبيليس المديرية الجهوية – عنابة -

Abstract

Due to the constant changes in the business environment, Institutions realize that the human resource is the most important resource; Economic institutions are reconsidering the methods of human resource management, where talent management appeared Became concerned with the attention of Higher Management by discovering, attracting, developing and retaining talent, realizing the great role it plays in achieving a competitive advantage for the enterprise hence its continuity in the market. Due to the nature of the study and in keeping with the topic In order to achieve the desired results, this requires reliance on the descriptive method. This study aims to reveal the role of talent management with here dimensions in enhancing the competitive advantage This is in the telecommunications sector at Mobilis Corporation Annaba regional directorate It is one of the sectors with fierce competition between mobile phone operators To capture the bulk of the market, It is one of the largest sectors that rely on the latest technologies, It requires individuals with a high level of competence and talent. A model was designed to determine the dimensions of the study variables as, the dimensions of talent management were represented in (Talent discovery, talent attraction, talent development, talent retention); the dimensions of competitive advantage were (Cost, quality, flexibility, innovation). To reach the objectives of the study, a questionnaire was designed that included (27) paragraphs It was distributed to a sample of (35) responsible and employee At Mobilis Foundation, Annaba Regional Directorate, Where I retrieved all forms (35) and all of them are valid for analysis; the hypotheses were tested using a number of statistical methods, for a program SPSS-V-22. This study reached a set of results, the most important of which are: - Existence of talent management dimensions in the organization under study from the point of view of responsible and staff. - There is a statistically significant effect of talent management dimensions on competitive advantage at the level of significance (a≥0.05) in the enterprise under study. In light of these results, we reached a number of recommendations, the most important of which are: The need to pay attention to talent management its dimensions (Discover, attract, development, and retain talent) and considering it the means through which the organization depends on achieving a competitive advantage over its competitors. .................................................. نظرا للتغيرات المستمرة في بيئة الاعمال، وإدراك المؤسسات ان المورد البشري هو اهم مورد، أصبحت المؤسسات الاقتصادية تعيد النظر في أساليب إدارة الموارد البشرية. حيث ظهرت إدارة المواهب وأصبحت تعنى باهتمام الإدارة العليا من خلال اكتشاف وجذب وتطوير والاحتفاظ بالمواهب، إدراكا منها بالدور الكبير الذي تلعبه في تحقيق التفوق التنافسي للمؤسسة وبالتالي إستمراريتها بالسوق. وقد تم تصميم نموذج يحدد ابعاد متغيري الدراسة، حيث ان ابعاد إدارة المواهب تمثلت في )اكتشاف المواهب، جذب المواهب، تطوير المواهب، الاحتفاظ بالمواهب(، وتمثلت ابعاد التفوق التنافسي في )التكلفة، الجودة، المرونة، الابتكار(. SPSS-V- . وقد توصلت هذه الدراسة الى مجموعة من النتائج أهمها:  وجود ابعاد إدارة المواهب في المؤسسة محل الدراسة من وجهة نظر الإطارات والموظفون. وجود تأثير إدارة المواهب على التفوق التنافسي مستوى معنوية) a≥0.05 ( في المؤسسة محل الدراسة. وفي ضوء هذه النتائج توصلنا الى جملة منى التوصيات أهمها: وجود ابعاد إدارة المواهب في المؤسسة محل الدراسة من وجهة نظر الإطارات والموظفون.: