دور المواصفات القياسية العالمية في تفعيل ‬ المسؤولية الاجتماعية في المؤسسة صناعية الجزائرية

Abstract

Today The business environment faces several emerging challenges Relative market, legal and societal requirements, regarding the need to respect the principles of integrity, transparency and fairness in the conduct of their activities, which is expressed in several modern concepts that have become strongly imposed as determinants of the competitiveness of the company economic, in particular the concept of social responsibility. Companies find themselves faced with the problem of carrying out a harmony between the requirements of their social responsibility and the maintenance of their economic and competitive efficiency, by adopting the mechanisms and tools most effective administrative and organizational systems. In this context, this study aims to identify the role of the implementation of ISO standards as a tool for activate social responsibility in economic companies The case study was carried out at the national paint company level - unit of souk ahras, We relied on a set of indicators economic, environmental and social to determine to what extent the social responsibility is activated within the organization through the application of ISO international standards. ‌