Department of Commerce Science

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    ‫أثر‬‫إدارة‬ ‫المعرفة‬ ‫على‬ ‫تفعيل‬ ‫التسويق‬ ‫الداخلي‬ ‫في‬ ‫الشركة‬ ‫الوطنية‬ ‫للتأمينات‬ ‫‬‫‪‬‬ ‫وكالة‬ ‫عنابة
    (2017) زين‬ ‫الدين‬ ‫عمارة‬‫; ‬‫عبد‬ ‫الرحمن ‫غالي ‬
    Our research focuses on the impact of knowledge management on marketing internally in the company, it is one of the vital marketing management subjects and contemporaries, at this level, it should be mentioned that the primary interest of marketing internal in organizations is the improvement of the capacities and skills of the staff, in order to assume their responsibility and provide quality services to customers. This research also gave a comprehensive and well-detailed view of the theory of knowledge management and its dimensions, as well as the dimensions of internal marketing. The practical study focused on the SAA Annaba insurance sector where we used to establish a questionnaire as a key tool to be able to collect data with people working at this agency, in general the study was mainly focused on the influence of knowledge management on internal marketing at the appropriate agency level.
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    ‫أﺛﺮ‬‫اﻟﺘﻮزﻳﻊ‬ ‫ﻋﻠﻰ‬ ‫اﻷداء‬ ‫ا‬ ‫ﻟﺘﺴﻮﻳﻘﻲ‬‫ﻓﻲ‬ ‫اﻟﻤﺆﺳﺴﺔ‬ ‫دراﺳﺔ‬‫ﺣﺎﻟﺔ‬ ‫ﻣﻠﺒﻨﺔ‬ ‫ﺑﻬﻴﺠﻲ‬ ‫ﺑﻌﻴﻦ‬ ‫ﺳﻨﻮر‬ ‫‪‬‬‫ﺳﻮق‬ ‫أﻫﺮاس‬ ‬‬
    (2017) ‫أﻣﺒﺎرك ‫ﺟ‬‫ﻤﺎل‬‫ اﻟﺼﻐﻴﺮ‬ ‬; ‫إﺑﺮاﻫﻴﻢ ‫ﻣﺼﻄﻔﻰ‬‫ﻣﺤﻤﺪ‬ ‬
    Summary: The study aims at identifying the effect of the distribution on the marketing performance in the organization which is represented by a set of indicators (market share, profitability, customer satisfaction). The sample was represented by workers of Bahiji Hassan al-Din in Ain Senour market, Using the questionnaire as a data collection tool, we distributed 20 questionnaires on the sample of the study. We used the descriptive analytical method to test hypotheses using the statistical program (SPSS 22) and also Excel program due to the nature of Some questions. This study found the importance of the elements of the marketing mix, especially the distribution component, and the importance of the marketing performance measured by the set of special indicators. We also found that the distribution does not have a strong impact on the marketing performance in the organization (dairy) We have reached some suggestions, the most important of which is to benefit from the experience of the institutions that preceded it in this field of service, and try to compare its performance with the performance of this institution to discover the strengths and weaknesses, and the reasons for their success or failure to achieve the desired goals.
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    ا‫ثر ‬‫الجماعات‬ ‫المرجعية‬ ‫على‬ ‫القرارات‬ ‫الشرائية‬ ‫للسلع‬ ‫المعمرة‬ ‫دراسة‬‫ميدانية‬ ‫بوكالة‬ ‫رونو‬ ‫للسيارات‬ ‫بولاية‬ ‫سوق‬ ‫أهراس‬
    (2017) نواري ‫ ‬‫آمال‬; ‫قنادزية ‬‫دليلة
    The current research examined concepts related to the nature of purchasing decisions, its mechanisms of selection, and evaluation methods. The study depicted the types of reference groups that affect the consumer's purchasing decision of goods at Renault Motor Agency in the State of Souk Ahras, indicating the different factors that influence the consumer's behavior and decision making. The following investigation was based on a randomly selected sample of 40 individuals. The results demonstrated that reference groups affect the consumer's decision when purchasing a car, however, there arestatistical differences related to the degrees of impact of reference groups on the consumer's purchasing decision. .
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    ‫تأثير ‬الإعلان‬ ‫على‬ ‫سلوك‬ ‫المستهلك‬ ‫بوكالة‬ ‫تويوتا‬ ‫سوق‬ ‫أهراس‬
    (2017) ‬‫نادية ‫سديرة ‬; ‬‫كريمة ‫قوادرية ‬
    The main objective of studying this topic is to provide a theoretical framework identifies and defines the different concepts relating to advertising and consumer behavior, it has been identified as the various internal and external factors that affect it. Additionally in the field study, it looks at the impact of the Toyota advertising agency on the behavior of consumers of souk_ahras. Where he was identified on the consumer information, as well as knowledge of his interaction with her, in addition to standing on the measure of consumer affected by depending on the characteristics personal, and the degree of consumer reaction to the agency Toyota advertising vary depending on the advertising method used by, while like television the most important means used to follow the agency's announcements.
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    ‫ﺗﺴﻮﻳﻖ‬‫أﻓﻜﺎر‬ ‫ﺟﺪﻳﺪة‬ ‫ﻟﺘﺮﺷﻴﺪ‬ ‫اﺳﺘﻬﻼك‬ ‫اﻟﻄﺎﻗﺔ‬ ‫ا‬ ‫ﻟﻜﻬﺮﺑﺎﺋﻴﺔ‬‫ﻟﺪى‬ ‫ﻋﻴﻨﺔ‬ ‫ﻣﻦ‬ ‫اﻷﺳﺮ‬‫اﻟﺠﺰاﺋﺮﻳﺔ‬ ‫‪‬‬‫دراﺳﺔ‬‫ﻣﻴﺪاﻧﻴﺔ‬ ‫‪‬‬
    (2017) ﻣﺮوة ‫ﻟﻤﻨﺎﺟﻠﻴﺔ‬ ‫‬; ‫اﻳﻤﺎن ‫ﻛﺎﻓﻲ‬‬
    Electricity is considered one of the most important and widely used energy in the daily life of the consumer visitors, but use it He knows a lot of the waste that prompted us to try to highlight the importance of Rationalize energy consumption Electrical By referring to the factors and effects of rational consumption of electricity.
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    ‫ﻓﻌﺎﻟﻴﺔ‬‫ اﻟﺘﺴﻮﻳﻖ‬ ‫اﻟﺸﺒﻜﻲ‬ ‫ﻓﻲ‬ ‫ﺗﻮزﻳﻊ‬ ‫اﻟ‬‫ﻤﻨﺘﺠﺎت‬ ‫دراﺳﺔ‬‫ ﻣﻴﺪاﻧﻴﺔ‬ ‫ﻟﺸﺮﻛﺔ‬ ‫اورﻳﻔﻼم‬ ‫ﺑﻮﻻﻳﺔ‬ ‫ﺳﻮق‬ ‫أﻫﺮاس‬
    (2017) زﺑﻴﺪة ‫ﻣﻼﻳﻜﻴ‬‫ﺔ ‬‫‬; ‬‫ﺷﺮﻳﻦ ‫ﻛﺮﻳ‬‫ـ‬‫ﻤﻮ ‬
    This study aims to shed light on the problem of network marketing in the distribution of products which is one of the modern methods of marketing. Oriflame is one of the companies that introduced the latter, because the issue of product disposal has become one of the main problems of the majority Productive institutions. In order to address this problem and to confirm the validity of the hypotheses prepared in advance, Oriflame was chosen as an office -Souk Ahras- for the field study as a network marketing and was studied through a questionnaire to collect the necessary data from the study sample.
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    ‫دور ‬‫ﻗﻨﻮات‬ ‫اﻟﺘﻮزﻳﻊ‬ ‫ﻓﻲ‬ ‫ﺗﺤﺴﻴﻦ‬ ‫اﻟﻘﺪرة‬ ‫اﻟﺘﻨﺎﻓﺴﻴﺔ‬ ‫ﻟﻠﻤﺆﺳﺴﺔ‬ ‫دراﺳﺔ ‬‫ﺣﺎﻟﺔ‬ ‫ﻣﺆﺳﺴﺔ‬ ‫ﻣﻄﺎﺣﻦ‬ ‫اﻟﻬﻼل‬ ‫–‬ ‫ﺳﻮق‬‫ أﻫﺮاس‬ ‬‬
    (2017) ‬‫أﺣﻤﺪ‬ ‫ﺳﺎﻟﻢ ‫ﻣﺤﻤﻮد‬
    The research aims to study the role of distribution channels for improve the competitiveness of the company, such as this research interest is based on a range of administrative levels, which are employees from senior management and from the middle and management to the company EL-Hilal mills, and represented the problem of research by trying to study and analyze the extent of the contribution of the channels of distribution to improve the competitiveness of the company, and the pursuit research to achieve a certain number of cognitive and practices based on key assumptions. The questionnaire was used in data and information relating to research collection having been distributed to a sample of 40 staff members of the senior management, middle and executive , perhaps the most important of which was for the data processing used much of the presence of a statistically significant effect of the channels distribution to improve the competitiveness of the mills company EL-Hilal. As part of this study, it was divided into two parts, the first devoted to the theoretical aspects of the study of distribution channels and competitiveness, while the second part in which the parameters Theoretical arguments dropped on the EL-Hilal mills company.
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    ‫أثر الاشهار‬ ‫الخارجي‬ ‫على‬ ‫الصورة‬ ‫الذهنية‬ ‫للزبون‬ ‫في‬ ‫عينة‬ ‫من‬ ‫الوكالات‬ ‫السياحية ‬‫بوالية‬ ‫سوق‬ ‫أهراس‬
    (2017) أسامة ‫خدايجية ‬; ‬‫مهدي ‫سمارة ‬
    The purpose of this study was to highlight the role of external advertising in its dimensions: mental and emotional, and its impact on the mental image of the customer, in its three dimensions: the cognitive dimension, the behavioral dimension, the emotional dimension. To achieve this goal, a study in the field was conducted on advertising banners of the three tourism agencies active in the state of Souq Ahras: (Al-Sanabel Agency and Al- Najah Agency and medjerda Agency). a questionnaire survey was designed for this purpose. It was distributed to the sample of the study, which included the current customers of the previously mentioned agencies, which consisted of 75 customers. The Spss19 program was taken into account to realize the process of data entry and analysis, it was also used to build theories and come up with results. Finally, the study concluded that external advertising affects the mental image of a client in all its dimensions: cognitive, behavioral and emotional, and the nature of this relationship is somewhat weak.
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    متطلبات إرساء نظام للرقابة الخارجية للحد من الفساد المالي في هيئات القطاع العام غير الهادفة للربح في الجزائر
    (2023-12-18) Asma belbouzi
    an external control system in accordance with the International Standards for Supreme Audit Institutions (ISSAI), and to demonstrate its role in enhancing transparency and accountability and reducing cases of financial corruption in non-profit public sector bodies in Algeria, and in order to achieve this goal. We relied on the descriptive analytical approach, in addition to projecting the theoretical aspects of the study onto the field side. This was done by designing and distributing a questionnaire to a random sample consisting of employees and executives of the Budget Controller departments and the Public Treasury of several states of the country. The data of the field study was processed relying on the SPSS v25 program. The most important findings were that the current financial control system approved by supervisory bodies is limited and deficient and needs to be strengthened, through the adoption of an independent external audit system in public sector bodies. The study also found that there is a strong positive correlation between the requirements for establishing an external control system and reducing corruption. Financial, as well as the presence of a positive significant impact of these requirements on efforts to combat financial corruption in non-profit public sector bodies in Algeria. ---------------- تهدف هذه الدراسة إلى البحث في آليات توفير متطلبات تشكيل نظام للرقابة الخارجية بما يتوافق مع المعايير الدولية للأجهزة العليا للتدقيق (ISSAI)، وإبراز دوره في تعزيز الشفافية والمساءلة والحد من حالات الفساد المالي في هيئات القطاع العام غير الهادفة للربح في الجزائر، ومن أجل تحقيق هذا الهدف اعتمدنا على المنهج الوصفي التحليلي، بالإضافة إلى إسقاط الجوانب النظرية للدراسة على الجانب الميداني، وكان ذلك من خلال تصميم وتوزيع استبانة على عينة عشوائية متكونة من موظفي وإطارات مصالح الرقابة الميزانياتية والخزينة العمومية لعديد ولايات الوطن، أين تم معالجة بيانات الدراسة الميدانية بالاعتماد على برنامج 5v2 SPSS. كانت أهم النتائج المتوصل لها أن نظام الرقابة المالية الحالي المعتمد من قبل الهيئات الرقابية يعرف محدودية وقصورا ويحتاج إلى تعزيز، من خلال إعتماد نظام مستقل للمراجعة الخارجية في هيئات القطاع العام، كما توصلت الدراسة لوجود علاقة ارتباط طردية قوية بين متطلبات إرساء نظام للرقابة الخارجية والحد من الفساد المالي، وكذا وجود تأثير معنوي موجب لتلك المتطلبات على جهود مكافحة الفساد المالي في هيئات القطاع العام غير الهادفة للربح في الجزائر. ------------ Cette étude vise à étudier les mécanismes permettant de fournir les exigences nécessaires à la formation d'un système de contrôle externe conformément aux Normes internationales pour les Institutions Supérieures De Contrôle Des Finances Publiques (ISSAI), et à mettre en évidence son rôle dans l'amélioration de la transparence et de la responsabilité et dans la réduction des cas de corruption financière dans le secteur public à but non lucratif en Algérie, et pour y parvenir l'objectif, nous nous sommes appuyés sur l'approche descriptive et analytique, en plus de projeter les aspects théoriques de l'étude sur le terrain, en concevant et en diffusant un questionnaire auprès d’un échantillon aléatoire composé de fonctionnaires et de cadres des services de contrôle budgétaire et du trésor public de plusieurs wilayas du pays. Les données de l'étude empirique ont été traitées en s'appuyant sur le programme SPSS v25. Les conclusions les plus importantes sont que le système actuel de contrôle financier approuvé par les organes de contrôle est limité et déficient et doit être renforcé, grâce à l'adoption d'un système d'audit externe indépendant dans les organismes du secteur public. L'étude a également révélé qu'il existe une forte corrélation positive entre les exigences relatives à la mise en place d'un système de contrôle externe et à la réduction de la corruption, ainsi que la présence d'un impact significatif positif de ces exigences sur les efforts de lutte contre la corruption financière dans les organismes du secteur public à but non lucratif en Algérie.
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    مدى تأثير الترويج الإلكتروني على سلوك المستهلك الجزائري دراسة حالة وكالة بابل للسياحة والأسفار
    (2021) خولة بلواعر
    aim of this study was to know the role of an electronic mix of an electronic mix of consumer behavior from the point of view of this latter, and therefore identifies the electronic promotional elements of e-mail, electronic advertising and electronic public relations and activating electronic sales and effective sales Items on consumer behavior in responding to these electronic means according to model .)Aida( attention, desire, act and known as a short term model attention There is a statistically significant relationship in the emergence of an electronic promotion on the behavior of Algerian consumer, as well as we have emerged that electronic selling elements are more influential on consumer behavior، m, followed by electronic advertising, then electronic public relations, and finally the activation of electronic sales. ...................................................... كان الهدف من هذه الدراسة هو معرفة دور المزيج الترويجي الالكتروني في تاثيره على سلوك المستهلك من وجهة نظر هذا الاخير، و بالتالي التعرف على عناصر المزيج الترويجي الالكتروني و المتمثلة في البيع الشخصي الالكتروني و الاعلان الالكتروني و العلاقات العامة الالكترونية و تنشيط المبيعات الكترونيا و تاثير هذه العناصر على سلوك المستهلك في الاستجابة لهذه الوسائل الالكترونية وفق نموذج .)AIDA الانتباه، الاىتمام، الرغبة، والفعل و المعروف اختصارا بنموذج ) هناك علاقة ذو دلالة احصائية في تاثير المزيج الترويجي الالكتروني على سلوك المستهلك الجزائري، كذلك ظهر لنا ان البيع الشخصي الالكتروني اكثر عناصر الترويج الالكتروني تأثيرا على سلوك المستهلك ويليو الاعلان الالكتروني ثم العلاقات العامة الالكترونية و أخيرا تنشيط المبيعات الالكترونية