اثر الجماعات المرجعية على القرارات الشرائية للسلع المعمرة دراسةميدانية بوكالة رونو للسيارات بولاية سوق أهراس
Loading...
Date
2017
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Abstract
The current research examined concepts related to the nature of purchasing decisions,
its mechanisms of selection, and evaluation methods. The study depicted the types of
reference groups that affect the consumer's purchasing decision of goods at Renault Motor
Agency in the State of Souk Ahras, indicating the different factors that influence the
consumer's behavior and decision making.
The following investigation was based on a randomly selected sample of 40 individuals. The
results demonstrated that reference groups affect the consumer's decision when purchasing a
car, however, there arestatistical differences related to the degrees of impact of reference
groups on the consumer's purchasing decision.
.