Master theses
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Item أثرإدارة المعرفة على تفعيل التسويق الداخلي في الشركة الوطنية للتأمينات وكالة عنابة(2017) زين الدين عمارة; عبد الرحمن غالي Our research focuses on the impact of knowledge management on marketing internally in the company, it is one of the vital marketing management subjects and contemporaries, at this level, it should be mentioned that the primary interest of marketing internal in organizations is the improvement of the capacities and skills of the staff, in order to assume their responsibility and provide quality services to customers. This research also gave a comprehensive and well-detailed view of the theory of knowledge management and its dimensions, as well as the dimensions of internal marketing. The practical study focused on the SAA Annaba insurance sector where we used to establish a questionnaire as a key tool to be able to collect data with people working at this agency, in general the study was mainly focused on the influence of knowledge management on internal marketing at the appropriate agency level.Item تأثير الإعلان على سلوك المستهلك بوكالة تويوتا سوق أهراس(2017) نادية سديرة ; كريمة قوادرية The main objective of studying this topic is to provide a theoretical framework identifies and defines the different concepts relating to advertising and consumer behavior, it has been identified as the various internal and external factors that affect it. Additionally in the field study, it looks at the impact of the Toyota advertising agency on the behavior of consumers of souk_ahras. Where he was identified on the consumer information, as well as knowledge of his interaction with her, in addition to standing on the measure of consumer affected by depending on the characteristics personal, and the degree of consumer reaction to the agency Toyota advertising vary depending on the advertising method used by, while like television the most important means used to follow the agency's announcements.Item ﺗﺴﻮﻳﻖأﻓﻜﺎر ﺟﺪﻳﺪة ﻟﺘﺮﺷﻴﺪ اﺳﺘﻬﻼك اﻟﻄﺎﻗﺔ ا ﻟﻜﻬﺮﺑﺎﺋﻴﺔﻟﺪى ﻋﻴﻨﺔ ﻣﻦ اﻷﺳﺮاﻟﺠﺰاﺋﺮﻳﺔ دراﺳﺔﻣﻴﺪاﻧﻴﺔ (2017) ﻣﺮوة ﻟﻤﻨﺎﺟﻠﻴﺔ ; اﻳﻤﺎن ﻛﺎﻓﻲElectricity is considered one of the most important and widely used energy in the daily life of the consumer visitors, but use it He knows a lot of the waste that prompted us to try to highlight the importance of Rationalize energy consumption Electrical By referring to the factors and effects of rational consumption of electricity.Item ﻓﻌﺎﻟﻴﺔ اﻟﺘﺴﻮﻳﻖ اﻟﺸﺒﻜﻲ ﻓﻲ ﺗﻮزﻳﻊ اﻟﻤﻨﺘﺠﺎت دراﺳﺔ ﻣﻴﺪاﻧﻴﺔ ﻟﺸﺮﻛﺔ اورﻳﻔﻼم ﺑﻮﻻﻳﺔ ﺳﻮق أﻫﺮاس(2017) زﺑﻴﺪة ﻣﻼﻳﻜﻴﺔ ; ﺷﺮﻳﻦ ﻛﺮﻳـﻤﻮ This study aims to shed light on the problem of network marketing in the distribution of products which is one of the modern methods of marketing. Oriflame is one of the companies that introduced the latter, because the issue of product disposal has become one of the main problems of the majority Productive institutions. In order to address this problem and to confirm the validity of the hypotheses prepared in advance, Oriflame was chosen as an office -Souk Ahras- for the field study as a network marketing and was studied through a questionnaire to collect the necessary data from the study sample.Item دور ﻗﻨﻮات اﻟﺘﻮزﻳﻊ ﻓﻲ ﺗﺤﺴﻴﻦ اﻟﻘﺪرة اﻟﺘﻨﺎﻓﺴﻴﺔ ﻟﻠﻤﺆﺳﺴﺔ دراﺳﺔ ﺣﺎﻟﺔ ﻣﺆﺳﺴﺔ ﻣﻄﺎﺣﻦ اﻟﻬﻼل – ﺳﻮق أﻫﺮاس (2017) أﺣﻤﺪ ﺳﺎﻟﻢ ﻣﺤﻤﻮدThe research aims to study the role of distribution channels for improve the competitiveness of the company, such as this research interest is based on a range of administrative levels, which are employees from senior management and from the middle and management to the company EL-Hilal mills, and represented the problem of research by trying to study and analyze the extent of the contribution of the channels of distribution to improve the competitiveness of the company, and the pursuit research to achieve a certain number of cognitive and practices based on key assumptions. The questionnaire was used in data and information relating to research collection having been distributed to a sample of 40 staff members of the senior management, middle and executive , perhaps the most important of which was for the data processing used much of the presence of a statistically significant effect of the channels distribution to improve the competitiveness of the mills company EL-Hilal. As part of this study, it was divided into two parts, the first devoted to the theoretical aspects of the study of distribution channels and competitiveness, while the second part in which the parameters Theoretical arguments dropped on the EL-Hilal mills company.Item أثر الاشهار الخارجي على الصورة الذهنية للزبون في عينة من الوكالات السياحية بوالية سوق أهراس(2017) أسامة خدايجية ; مهدي سمارة The purpose of this study was to highlight the role of external advertising in its dimensions: mental and emotional, and its impact on the mental image of the customer, in its three dimensions: the cognitive dimension, the behavioral dimension, the emotional dimension. To achieve this goal, a study in the field was conducted on advertising banners of the three tourism agencies active in the state of Souq Ahras: (Al-Sanabel Agency and Al- Najah Agency and medjerda Agency). a questionnaire survey was designed for this purpose. It was distributed to the sample of the study, which included the current customers of the previously mentioned agencies, which consisted of 75 customers. The Spss19 program was taken into account to realize the process of data entry and analysis, it was also used to build theories and come up with results. Finally, the study concluded that external advertising affects the mental image of a client in all its dimensions: cognitive, behavioral and emotional, and the nature of this relationship is somewhat weak.