Faculty of Economic Sciences, Commerce and Management Sciences
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Item أثرإدارة المعرفة على تفعيل التسويق الداخلي في الشركة الوطنية للتأمينات وكالة عنابة(2017) زين الدين عمارة; عبد الرحمن غالي Our research focuses on the impact of knowledge management on marketing internally in the company, it is one of the vital marketing management subjects and contemporaries, at this level, it should be mentioned that the primary interest of marketing internal in organizations is the improvement of the capacities and skills of the staff, in order to assume their responsibility and provide quality services to customers. This research also gave a comprehensive and well-detailed view of the theory of knowledge management and its dimensions, as well as the dimensions of internal marketing. The practical study focused on the SAA Annaba insurance sector where we used to establish a questionnaire as a key tool to be able to collect data with people working at this agency, in general the study was mainly focused on the influence of knowledge management on internal marketing at the appropriate agency level.Item أﺛﺮاﻟﺘﻮزﻳﻊ ﻋﻠﻰ اﻷداء ا ﻟﺘﺴﻮﻳﻘﻲﻓﻲ اﻟﻤﺆﺳﺴﺔ دراﺳﺔﺣﺎﻟﺔ ﻣﻠﺒﻨﺔ ﺑﻬﻴﺠﻲ ﺑﻌﻴﻦ ﺳﻨﻮر ﺳﻮق أﻫﺮاس (2017) أﻣﺒﺎرك ﺟﻤﺎل اﻟﺼﻐﻴﺮ ; إﺑﺮاﻫﻴﻢ ﻣﺼﻄﻔﻰﻣﺤﻤﺪ Summary: The study aims at identifying the effect of the distribution on the marketing performance in the organization which is represented by a set of indicators (market share, profitability, customer satisfaction). The sample was represented by workers of Bahiji Hassan al-Din in Ain Senour market, Using the questionnaire as a data collection tool, we distributed 20 questionnaires on the sample of the study. We used the descriptive analytical method to test hypotheses using the statistical program (SPSS 22) and also Excel program due to the nature of Some questions. This study found the importance of the elements of the marketing mix, especially the distribution component, and the importance of the marketing performance measured by the set of special indicators. We also found that the distribution does not have a strong impact on the marketing performance in the organization (dairy) We have reached some suggestions, the most important of which is to benefit from the experience of the institutions that preceded it in this field of service, and try to compare its performance with the performance of this institution to discover the strengths and weaknesses, and the reasons for their success or failure to achieve the desired goals.Item اثر الجماعات المرجعية على القرارات الشرائية للسلع المعمرة دراسةميدانية بوكالة رونو للسيارات بولاية سوق أهراس(2017) نواري آمال; قنادزية دليلةThe current research examined concepts related to the nature of purchasing decisions, its mechanisms of selection, and evaluation methods. The study depicted the types of reference groups that affect the consumer's purchasing decision of goods at Renault Motor Agency in the State of Souk Ahras, indicating the different factors that influence the consumer's behavior and decision making. The following investigation was based on a randomly selected sample of 40 individuals. The results demonstrated that reference groups affect the consumer's decision when purchasing a car, however, there arestatistical differences related to the degrees of impact of reference groups on the consumer's purchasing decision. .Item تأثير الإعلان على سلوك المستهلك بوكالة تويوتا سوق أهراس(2017) نادية سديرة ; كريمة قوادرية The main objective of studying this topic is to provide a theoretical framework identifies and defines the different concepts relating to advertising and consumer behavior, it has been identified as the various internal and external factors that affect it. Additionally in the field study, it looks at the impact of the Toyota advertising agency on the behavior of consumers of souk_ahras. Where he was identified on the consumer information, as well as knowledge of his interaction with her, in addition to standing on the measure of consumer affected by depending on the characteristics personal, and the degree of consumer reaction to the agency Toyota advertising vary depending on the advertising method used by, while like television the most important means used to follow the agency's announcements.Item ﺗﺴﻮﻳﻖأﻓﻜﺎر ﺟﺪﻳﺪة ﻟﺘﺮﺷﻴﺪ اﺳﺘﻬﻼك اﻟﻄﺎﻗﺔ ا ﻟﻜﻬﺮﺑﺎﺋﻴﺔﻟﺪى ﻋﻴﻨﺔ ﻣﻦ اﻷﺳﺮاﻟﺠﺰاﺋﺮﻳﺔ دراﺳﺔﻣﻴﺪاﻧﻴﺔ (2017) ﻣﺮوة ﻟﻤﻨﺎﺟﻠﻴﺔ ; اﻳﻤﺎن ﻛﺎﻓﻲElectricity is considered one of the most important and widely used energy in the daily life of the consumer visitors, but use it He knows a lot of the waste that prompted us to try to highlight the importance of Rationalize energy consumption Electrical By referring to the factors and effects of rational consumption of electricity.Item ﻓﻌﺎﻟﻴﺔ اﻟﺘﺴﻮﻳﻖ اﻟﺸﺒﻜﻲ ﻓﻲ ﺗﻮزﻳﻊ اﻟﻤﻨﺘﺠﺎت دراﺳﺔ ﻣﻴﺪاﻧﻴﺔ ﻟﺸﺮﻛﺔ اورﻳﻔﻼم ﺑﻮﻻﻳﺔ ﺳﻮق أﻫﺮاس(2017) زﺑﻴﺪة ﻣﻼﻳﻜﻴﺔ ; ﺷﺮﻳﻦ ﻛﺮﻳـﻤﻮ This study aims to shed light on the problem of network marketing in the distribution of products which is one of the modern methods of marketing. Oriflame is one of the companies that introduced the latter, because the issue of product disposal has become one of the main problems of the majority Productive institutions. In order to address this problem and to confirm the validity of the hypotheses prepared in advance, Oriflame was chosen as an office -Souk Ahras- for the field study as a network marketing and was studied through a questionnaire to collect the necessary data from the study sample.Item دور ﻗﻨﻮات اﻟﺘﻮزﻳﻊ ﻓﻲ ﺗﺤﺴﻴﻦ اﻟﻘﺪرة اﻟﺘﻨﺎﻓﺴﻴﺔ ﻟﻠﻤﺆﺳﺴﺔ دراﺳﺔ ﺣﺎﻟﺔ ﻣﺆﺳﺴﺔ ﻣﻄﺎﺣﻦ اﻟﻬﻼل – ﺳﻮق أﻫﺮاس (2017) أﺣﻤﺪ ﺳﺎﻟﻢ ﻣﺤﻤﻮدThe research aims to study the role of distribution channels for improve the competitiveness of the company, such as this research interest is based on a range of administrative levels, which are employees from senior management and from the middle and management to the company EL-Hilal mills, and represented the problem of research by trying to study and analyze the extent of the contribution of the channels of distribution to improve the competitiveness of the company, and the pursuit research to achieve a certain number of cognitive and practices based on key assumptions. The questionnaire was used in data and information relating to research collection having been distributed to a sample of 40 staff members of the senior management, middle and executive , perhaps the most important of which was for the data processing used much of the presence of a statistically significant effect of the channels distribution to improve the competitiveness of the mills company EL-Hilal. As part of this study, it was divided into two parts, the first devoted to the theoretical aspects of the study of distribution channels and competitiveness, while the second part in which the parameters Theoretical arguments dropped on the EL-Hilal mills company.Item أثر الاشهار الخارجي على الصورة الذهنية للزبون في عينة من الوكالات السياحية بوالية سوق أهراس(2017) أسامة خدايجية ; مهدي سمارة The purpose of this study was to highlight the role of external advertising in its dimensions: mental and emotional, and its impact on the mental image of the customer, in its three dimensions: the cognitive dimension, the behavioral dimension, the emotional dimension. To achieve this goal, a study in the field was conducted on advertising banners of the three tourism agencies active in the state of Souq Ahras: (Al-Sanabel Agency and Al- Najah Agency and medjerda Agency). a questionnaire survey was designed for this purpose. It was distributed to the sample of the study, which included the current customers of the previously mentioned agencies, which consisted of 75 customers. The Spss19 program was taken into account to realize the process of data entry and analysis, it was also used to build theories and come up with results. Finally, the study concluded that external advertising affects the mental image of a client in all its dimensions: cognitive, behavioral and emotional, and the nature of this relationship is somewhat weak.Item الخطر الإقتصادي وتأثريه على مردودية المؤسسة الاقتصادية دراسةحالة المؤسسة المينائية لسكيكدة (2017) خدجية زعلاني; شيماء لطرش This study aims to identify the economic risk and its impact on port institution friendly Skikda through the analysis and study of the financial statements of the institution. Based on the descriptive and analytical approach based on a case study, we have found that the institution recorded positive results during the study period. These results indicate a strong effect between the independent variable which is economic risk and the dependent variable which is profitability, when the economic institution to cope with the operational risk, financial risk and bankruptcy risk and address them that go beyond of the various obstacles posed by these risks which make the institution to achieve the high favorable financial and economic due to thoughtful consideration thanks to good repositioning financial, and in light of what we say that there is a direct relationship between risk economic and profitability. This is what was addressed in the study applied to treat users in the tools financial analysis economic institution.Item تقييم كفاءة إدارة رأس المال العامل وتأثيره على القرارات المالية دراسةحالة مطاحن بلغيث الكبرى بمداوروش (2017) منال حمروني ; صالحي يمينة/